Top Principles of Graphic Design

Before you start doing graphic design, you need to first understand some of the basic principles required. This is the reason why we are going to look at some of the principles needed for graphic designing.

Graphic design plays a major role in brand building and in showcasing your skill sets. However, graphic designing is important to online casinos because it improves the focus and the quality of casino games.

Below are some of the basic principles needed in graphic design.

There should be Balance in Graphic Design

Balance is one of the first principles of graphic design. This is because it lends stability to an overall design. For you to understand balance better, think that there is weight behind each of your design elements.

Shapes and images are some of the elements that form your design. Therefore, it is important to be familiar with the visual weight each of those elements possesses.

Moreover, balance can be either symmetrical or asymmetrical. When the balance is symmetrical, it means that the weight of elements is divided on either side of the design. However, asymmetrical balance uses scale and color to achieve the flow in design.


Another principle of graphic design is proximity. Proximity helps in creating a relationship between elements that are related. These elements need not be grouped, rather, they should be visually connected by way of font or color.


Furthermore, alignment plays a crucial role in creating a visual connection with design elements. It also gives an ordered appearance to images and shapes.

Visual Hierarchy

A hierarchy is created when visual weight is given to the most important element in your design. It can be achieved in many ways. These include using larger fonts to highlight the title, placing the key message higher than other design elements, and others. 


In addition, repetition is another principle of graphic design. It is the fundamental design element particularly when it comes to branding. The logo and the color palette can be strengthened through repetition. This, therefore, makes the design recognizable to viewers.


If there is a difference between the two opposing design elements, then contrast happens. However, the common types of contrast are dark vs light, large vs small, and many more. In graphic design, contrast guides a viewer’s attention to the crucial elements, therefore, ensuring each side is legible.


Another important principle for graphic design is color. The reason is that it dictates the overall mood of a design. The colors that you choose represent your brand, hence be careful with the palette you choose.

It is always helpful for you as a graphic designer to have full knowledge of color theory.  For example, bright colors represent happiness whereas blue creates a feeling of calmness.


Typography is one of the important principles of graphic design. What it does is that it speaks volumes about a brand when it is customized.

In conclusion, these are some of the top principles of graphic design, Therefore, if you want to become the best graphic designer, know some of these principles above.